Sonos experience in a geodesic dome on Place de La Défense
Paris, France /
November, 2014
Sonos is a manufacturer of innovative speaker systems, established in 2002 with a clear goal to reinvent home audio for the digital age. Santa Barbara (California) based company took international markets by storm, and their products are now available in more that 60 countries through thousands of retailers. That includes France where Sonos teamed up with Freedomes to promote its line of products in La Défense, Paris – the most contemporary district of cultural capital of the world.
It started with makeover of The Center of New Industries and Technologies, which 50 meter facade featured an eye-catching branding of Sonos, however pièce de résistance was 14 meter Freedome 150 featuring a panoramic transparent membrane around its perimeter and a custom multicolor cap with Sonos logotype.
Interior of the geodesic dome was equally interesting with 4 unique listening rooms built with 3×3 meter Freecubes, which great sound insulating properties guaranteed undisturbed absorption in sensory experience of Sonos products. Appearance of listening rooms was enhanced with matte black powder coating of their framework and combination of glass and composite panels featuring beautiful graphics.
We live in times when online sales exceed those made in regular stores, this is exactly why possibility to physically test their products in this kind of controlled environment, was a fantastic opportunity for consumers to discover Sonos speaker systems. During two week period Sonos dome hosted thousands of visitors intrigued by unique look of the structure, defining effective experiential marketing with Freedomes and Freecubes.
